May 26, 2011


Bright Dairy eyes 20% of room-temperature milk market


Shanghai Bright Dairy and Food Co Ltd, one of China's largest dairy producers, said that it aims to raise its share of the domestic room temperature milk market from 10% to 20%, sources reported.


It aims to generate RMB1 billion (US$154 million) of operating revenue from its Momchilovtsi range of products.


Inner Mongolia Mengniu Dairy Group and Inner Mongolia Yili Industrial Group are currently leading the Chinese room temperature milk market, taking 40% and 27-28% market shares respectively.

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