May 23, 2022


New managing director appointed for VIV worldwide 



Royal Jaarbeurs-VNU Group has announced a new leadership appointment with a vision of boosting the VIV worldwide portfolio.


Birgit Horn has been appointed as the new managing director of VIV worldwide. Based in the head office in Utrecht, she will officially start on August 1, 2022.


Horn will contribute to enlarging the VIV worldwide network on all measures with regards to exhibitors, visitors and partner development while also further strengthening the worldwide reach of the VIV show portfolio.


Horn has a vast experience of 25 years working in the exhibition industry. She has worked in different leadership positions with Messe Düsseldorf GmbH, a key player in the sector. As director, Horn was recently responsible for two world leading trade shows with global reach counting a base of around 3,200 exhibitors.


In her tenure, Horn had developed new trade fair and conference formats, expending industry segments in Germany, India and Turkey.


As the managing director of VIV worldwide, Horn will succeed Heiko M. Stutzinger, who recently became chief operating officer of Royal Jaarbeurs-VNU Group.


"We are thrilled to have Birgit on board. Her focus on industry developments by building strong connections through clear customer-driven event concepts will help VIV worldwide to continue its legacy in the sector." said Stutzinger.

Horn said: "I am very excited to join the VNU Group and looking forward to inspiring the whole team in reaching for the best possible services to supply top-quality events. At the same time, I am ready and keen to dive into the world of agri-food and animal protein production, meet our existing partners and expand the VIV worldwide network in the feed to food industry."


Horn will be responsible for the entire VIV worldwide portfolio, which is spread across the globe – Asia, Europe, and the MEA region, and consists of VIV trade exhibitions, VIV Connect and the VIV trade forums.


She will report to Stutzinger.



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