May 23, 2012


AB Vista appoints new distributor in Italy for Vistacell


Press release


AB Vista announces that Mussolini Prodotti Zootecnici will be the sole distributor in Italy for Vistacell, a live yeast product for the use of wide range of animal species to the Italian market, from April.


Based in Cologno al Serio, Bergamo, Mazzoleni Prodotti Zootecnici has worked with feed additives and premixes since 1984 and has recently invested in a new premix production plant in Cappella Cantone (Cremona). The Italian company specialises in yeast and yeast-based products.


Vistacell is worth around £80 million, or around US$101 million in total sales and is growing by 5-10% on-year. Vistacell is used mainly in dairy feeds but increasingly for other species. It helps improve fibre digestion and dry matter intake, resulting in improved productive and reproductive performance.