May 23, 2007
UK's ABNA changes name to AB Agri
The Agriculture Group of Associated British Foods or ABNA has changed its name to AB Agri. The change was due because of research identified that customers and business partners are having a hard time understanding what ABNA is and what it does.
There is also continuing confusion in the UK between ABNA and its ABN pig and poultry division.
The logical decision was to call the Group business AB Agri, which together with the strap line Associated British Agriculture, clearly indicates the industry. It also builds on the recognition with their website and the parent Associated British Foods plc.
The new logo has the most dramatic change. The 6 strand rainbow reflects the 6 core business areas going forward:
- ABN (pig and poultry compound feed),
- Speciality Feeds which includes the Primary Diets business, KW/
- Trident (ruminant alternative feed),
- AB Vista (feed micro-ingredients),
- China, and
- Arable interest Frontier, the JV with Cargill.
AB Vista has also recruited three high profile and experienced professionals to develop its product portfolio and sales in Latin America and Asia Pacific.
Dr Mike Bedford is very well known in poultry nutrition circles for his pioneering work with feed enzymes in the mid 1990's, which led to the wide scale use of Xylanase enzymes in wheat and corn based broiler feeds.
MY Tan joins AB Vista from Novus Asia, where he had a variety of commercial and technical roles including Head of Sales for North/Southeast Asia. Prior to Novus, MY was with Finnfeeds working with their feed enzyme and betaine range in Technical and Sales roles.
Dieter Suida is a highly experienced, technically trained professional who will be responsible for building AB Vista's business in feed yeast and feed enzymes in Latin American Markets from a Brazil base. Dieter also was formerly with Novus.