Pfizer and Chr. Hansen have just established an agreement to distribute the probiotic product for poultry - the GalliPro - in Brazil.
The agreement addresses the distribution of GalliPro, a product added to Pfizer's portfolio, providing an alternative to export market demands
The first phase of the collaboration is focused to major producers exporting to European countries. The second phase will be extended to the remaining producers. Pfizer will have exclusivity for distributing the product to its customers by using its sales force throughout the country.
''Pfizer's goal with this collaboration is to enhance its poultry-dedicated products portfolio, providing a solution to exporting customers, once this is a product that is approved by European market'', says the Swine and Poultry Business Unit Manager, Pfizer Animal Health Division, Ã‚ngelo Melo.
''GalliPro meets the requirements of the European market for such probiotic products line'', adds AbÃlio Alessandri, Marketing Manager, Animal Health and Nutrition at Chr. Hansen.
Consumers are increasingly demanding concerning the use of antibiotics promoting animal growth. In 2006, the European Community banished the use of that kind of product, ultimately affecting producers from exporting countries, like Brazil.