May 17, 2007

India's Lalu brand cattle feed goes to Europe

Cattle feed "Lalu Pashu Ahar", from India will be exported to Europe, owner manufacturer Prakash Agro Industries said.

The product, named after Rashtriya Janata Dal (RJD) chief and Railway Minister Lalu Prasad, is hoped to make waves in the European market, said Prakash owner Satish Singh.

The company has decided to use the website www.thegreatindianbazaar.com to tap the global market for its cattle feed.

The company has launched three animal feed under the brands - Lalu Pashu Aahar, Lalu Bypass, Lalu Super Bypass.

The company produces 5,300 to 5,400 tonnes of Lalu Pashu Ahar a month, said Singh.

Lalu Prasad is one of India's most colourful politicians.