May 16, 2012

The cessation of EU's restrictions on Thailand's raw chicken exports could allow the Asian nation to tape into Brazil's exports and lower overall consumer prices, according to Rabobank.

Francisco Turra, president of Brazil's poultry processors and exporters association (Ubabef), told Meatingplace Monday that there's plenty of room for all producing countries in a growing global poultry market.

"Regarding Brazil's share, the loyalty of markets in Japan and the EU came after years of work, and the consequent increase in demand for our products has always corresponded to high standards of health and quality that were determined by those markets," Turra said. "Thanks to this solid and sustainable work, we believe this is a lasting relationship."

The report also suggests tactics to reducing risks to stave off the dramatic consequences of the 2003 bird flu outbreak. They include: continuing a focus on cooked meat exports; diversity the portfolio to include more Asian and Middle Eastern markets; and investing in production and distribution facilities in places like China and Europe, which competitors have already done.