May 15, 2023

DLG subsidiary in Thailand renamed

The German Agricultural Society (DLG)'s subsidiary in Bangkok, Thailand, known as DLG Thai, will operate under a new name — DLG Asia Pacific — with immediate effect.

The name reflects more accurately the regional focus of the subsidiary and forms part of DLG's growing international focus on prospective agricultural and food markets, DLG said. DLG Asia Pacific will be responsible for managing all DLG and partner projects in the region.

"The change of name to DLG Asia Pacific is another important step in DLG's internationalisation strategy," said Jens Kremer, managing director of DLG International. "With DLG Asia Pacific, we are represented with a strong team geographically close to the important markets of the future. This means the company can react quickly to developments in the region and not only position our events appropriately in the markets, in line with demand, but also develop new formats quickly and successfully."

DLG Thai was set up in 2021 in response to local demand (notably from agricultural ministries) for DLG's core competencies in professional agricultural knowledge platforms.

"Bangkok continues to be the ideal location for DLG's subsidiary DLG Asia Pacific. The central position offers optimal conditions as one of the region's central business hubs for networking here, on the ground, as well as in other neighboring countries, with organisations and partners and jointly launching new projects," said Katharina Staske, managing director of DLG Asia Pacific. "We have identified enormous potential in the agricultural sector in this region and have prepared firm plans to contribute to sustainable development in local agriculture, through our know-how and flexible, tailored concepts."

Starting this year at Agriconnect Conference, DLG Asia Pacific will be working more closely with DLG's subsidiary in China, DLG AgroTechService. The aim is to capitalise on the competencies of both subsidiaries and expand networks in Asia even further, in order to promote the regional agricultural and food industry and jointly develop new formats.

"For 15 years, DLG AgroTechService located in Beijing has successfully established DLG's presence in China, strengthening relations with the Chinese agricultural ministry and conducting joint projects, including German-Chinese practical crop cultivation projects, cross-country exchanges with young experts and new livestock and renewable energy exhibitions and events," said Leely Zhang, managing director of DLG AgroTechService. "I'm convinced that the close cooperation between our two subsidiaries will give additional impetus to the agriculture and food industries in Asian countries, promote professional cross-border dialogue and facilitate new business platforms."

- DLG