May 15, 2017

Novus to host poultry academy in China

Novus International, Inc. will host its 2017 Novus Poultry Academy, with a theme of "Broiler Nutrition and Management" aiming to educate industry professionals on the latest trends, techniques and research in the ever-changing broiler chicken sector from May 16-18 in Qingdao, Shandong.

The competition in the Chinese poultry industry is becoming more and more intensive. Large companies are growing their market shares exponentially, and small players are fading away from the market. To survive and succeed, every player must be capable and determined. The Novus Poultry Academy allows customers the opportunity to come together to share insights and best practices for improving their profitability and efficiency to stimulate business success.

"Now more than ever, it is important for companies in the agriculture supply chain to understand each other's challenges and needs," said Novus Area General Manager for East Asia Hangchu Tang. "Novus continuously invests in Novus academies, including the Poultry Academy, to provide a platform to engage with customers, key opinion leaders and industry partners to further this discussion. These are important activities for Novus, as they help to calibrate the company's activities with stakeholder desires."

Topics included in this year's Novus Poultry Academy are the landscape of the global broiler industry, early nutrition and the effects of trace minerals on epigenetics from breeder to broiler, managing the gut health of broilers, formulating optimal starter feed, reducing broiler mortality, better understanding phytase applications in broiler feed, managing the feed system to optimise performance, improving the income of the integrator, and reducing the condemnation rate in the slaughterhouse through nutrition management.

"Our partners are facing high production costs, animal welfare topics, meat quality challenges and wide variation in feed ingredient quality," said François Fraudeau, Novus president and CEO. "They want us to help them become more productive and more profitable, while meeting the social standards of the consumer."

Invited speakers include Dr. Park Waldroup, Novus International's Distinguished Professor Emeritus of the Poultry Science Department of the University of Arkansas; Dr. Lucy Waldron, professor at Massey University with rich experience in researching the interrelationships between feed, digestion and nutrient utilisation; Dr. Qiu Rongsheng, senior independent animal nutrition adviser and, CEO of Euro & Asia (Beijing) Agricultural Technology Co. Ltd.; as well as Dr. Yan Fenglan, Novus International's senior manager of poultry research.

For more information, please follow Novus on WeChat: NovusInternational, or contact Yuwei Liu at Yuwei.Liu@novusint.com.