May 13, 2024

 

New NUQO affiliate opens in India 

 

NUQO has announced the opening of a new affiliate, NUQO Animal Nutrition India Pvt Ltd., in India, marking a significant milestone for the European feed additives company.

 

In recent years, NUQO has expanded its distribution network globally and established regional hubs, including affiliates in Thailand and, more recently, in Mexico.

 

Ewenn Helary, chief executive officer of NUQO, views the Indian affiliate as a remarkable achievement.

 

"We are thrilled to launch NUQO in India, a large yet demanding market," said Helary. "Two key factors enabled this launch: our offering of technologies with exclusive features that create genuine value for customers, and the opportunity to (welcome) onboard exceptional colleagues. This milestone underscores the merit of our strategic approach and our ability to execute it successfully as a team."

 

NUQO India will be led by Neeraj Kumar Srivastava, who brings extensive industry experience and local market insights to drive the company's growth and meet the evolving needs of Indian customers.

 

Srivastava has served as managing director for major industry players in South and Southeast Asia. He was also chairman of CLFMA, a prominent livestock association in India, from 2020 to 2022.

 

Additionally, Srivastava holds board positions in esteemed industry associations.

 

"Throughout my career, I have cultivated an extensive network and deep market knowledge in India and neighboring countries," he said. "I have played pivotal roles in the development of major businesses in animal nutrition within the Indian subcontinent. I strongly believe in the value of Nuqo's technologies and our team's capability to deliver these solutions sustainably and effectively to Indian market. Our objective is to address the key needs of the market and our customers, and we believe that NUQO's science and research-based technologies are ideally suited for this purpose."

 

"The establishment of (NUQO India) enhances our local presence in India, allowing us to better serve our customers in this rapidly growing market and address their specific needs," said Guillaume Etave, global sales director of NUQO. "It also strengthens our capability to form strong strategic partnerships and fully leverage the unique business opportunities presented by this dynamic market.

 

"We are delighted to welcome Mr Srivastava who joins our team to lead this new initiative. This strategic expansion underscores the relevance of NUQO's approach, demonstrating NUQO's ongoing dedication to meeting customer demands worldwide and seizing opportunities in key emerging markets."

 

- NUQO