May 14, 2024

Aviagen's Rustic Gold bird receives UK RSPCA's approval

Aviagen announced that its Rustic Gold™ bird has been accepted for use under the Royal Society for the Prevention of Cruelty to Animals' (RSPCA) Assured animal welfare scheme.

The Rustic Gold is the latest addition to Aviagen's Rowan Range^® of slower-growing and colored breed options to be awarded the accreditation, alongside the previously approved Ranger Gold^® and Ranger Classic^®.

With a mix of brown and white plumage, the slower-growing Rustic Gold brings a balance of outstanding welfare and performance, combined with strong feed efficiency, according to Aviagen.

To be accepted under the RSPCA Assured standard, chicken breeds are evaluated by an independent organisation. Various welfare outcomes are assessed to ensure breeds demonstrate the highest welfare outcomes.

Aviagen European director of research and development Dr. Brendan Duggan said: "Both our conventional and slower-growing breeds are selected for health, welfare and sustainability characteristics as part of our balanced breeding approach.

"Aviagen continues to work closely with the RSPCA and other organisations across Europe as we continue to enhance welfare across our entire choice of breeds."

RSPCA approval has great significance, not only for the United Kingdom, but also for the wider European market.

- Aviagen