The sessions saw record attendance and were much appreciated at a time when travel restrictions due to the COVID-19 pandemic have rendered physical meetings temporally impossible.

In China, Hamlet Protein hosted an online event for the Chinese feed industry. Dr. Eugene Li, technical director (APAC) of Hamlet Protein, presented on a range of topics related to piglet feed formulation. Following a poll in preparation of the event, a number of topics was selected for discussion. There was a clear interest in learning about novel ways to address the upcoming ban of AGPs in China. The experience of Hamlet Protein in Europe in general and Denmark, in particular, proved to be very valuable for the participants. With more than 20,000 attendees, Hamlet Protein saw a record crowd.

Following the huge success, Hamlet Protein will present a series of online seminars and meetings in China in the coming weeks, with topics ranging from feed management of Danish breeds and sow milk replacer formulations to the impact of anti-nutritional factors in soy products.

A completely different focus was on display when bestselling author and behavioral scientists Dr. Ben Tiggelaar presented a lecture titled "From good ideas to real results." Dr. Tiggelaar highlighted that changing behavior of people is key to successfully changing an organisation. The variety of questions and observations during the sessions clearly reflected the different cultural backgrounds of the participants. The drive to implement changes was the common denominator.

In the United States, Hamlet Protein organised a webinar addressing the current market situation and outlook. In a discussion facilitated by Joseph Kerns, a variety of topics were addressed. Guest speaker Dr. Tim Fakler provided insights on feed ingredient availability in the market, for which Hamlet Protein also presented an update on its supply chain and manufacturing outlook.

Hamlet Protein CEO Erik Visser commented: "We want to keep close to our customers during these unprecedented times. Online events, whether for group sessions or smaller meetings, have proven very effective in continuing our technical support to customers around the world. At the same time, we want to be more than a partner on nutrition and health alone and provide some new insights to our business partners when most of them are working from home. Seminars on leadership and change management have been very much appreciated as an interesting diversion in this challenging period."

Hamlet Protein produces soy-based protein ingredients for young piglet, poultry and cattle feed at two production plants in Denmark and the US. Hamlet Protein services customers around the world through a network of sales offices and distributors.