May 11, 2022


Addressing innovative and sustainable supply chains at VIV Europe



"Global Inspiration | Local Practice" is the leitmotif of this year's edition of VIV Europe, the global exhibition and conference programme of the animal protein sector for the production and processing of poultry meat, eggs, red meat, fish and dairy.


"A truly inspirational area located at the show entrance will welcome you onsite with 35-plus innovative agri-food concepts waiting to be discovered and replicated in the world," said Renate Wiendels, senior project manager of VNU Europe, the organiser of VIV Europe, which will be held in Utrecht, the Netherlands.


The show serves as the optimal platform for global supply chains, while promoting the importance of bringing back farmers to a more central role. The HubOrange! Inspiration Square provides practical answers to the increasing consumer demand for sustainable food production.


The "The Round Egg" circular concept and the "World Food Center" are examples of innovations that make food supply chains shorter, future-proof and transparent for all stakeholders involved. There is a need for Glocal Farming to secure fresh food locally, VNU Europe said.


Innovative services and technologies leading farmers into the future


VIV Europe is by definition the preferred show for the sector innovators to launch their new solutions.


20 innovations will be highlighted in Hall 9 of the Jaarbeurs Exhibition Center, while other exhibitors will be disclosing numerous cutting-edge products and services at their booths all around the showground.


This year's VIV Europe presents innovative services and technologies that enable farmers and breeders to improve production (with a focus on the poultry and egg sectors). From gender-specific broiler breeder watering systems to automatic farm data collection and precision poultry farming, new pathogen control feed materials, effective lighting recipes systems and the latest feed ingredients to optimise feed digestibility, these and many more new products can ease struggles with day-to-day operational challenges.


Six halls packed with solutions for animal production


Coming from more than 50 countries, VIV Europe exhibitors are ready to showcase at a 52,000 square meters space packed with solutions for animal husbandry in Halls 7 to 12. The chance to meet suppliers and reconnect with business partners face to face is finally coming for all industry players, VNU Europe noted.


As with previous editions, the show covers the complete feed-to-food supply chain, including feed ingredients and additives, animal health and pharmaceuticals, breeding and hatching, farm production, slaughtering and processing for meat, eggs, dairy and fish.


A VIV Europe ticket will give visitors free access to the co-located VICTAM International show, presented in Halls 1 and 2, that are dedicated to feed technology and feed production.


Feed strategies, sustainable animal production, trends and inspiring food concepts


Next to the exhibition booths, the VIV Europe conference and seminar programme, along with its top-notch line-up of speakers, provides an unparalleled source of professional knowledge as well as a great networking opportunity for all visitors joining onsite.


All conferences and seminars are held either at the first floor of Jaarbeurs, or at the cozy Arena by the show entrance.


The 2022 European Feed Congress "Strategies for future-proof food production" explores how the European animal feed industry and its feed additive suppliers strengthen Europe's global competitiveness.


The Poultry Marketing Round Table (PMRT) Europe Edition will feature speakers including John Kirkpatrick from Tesco, Nan-Dirk Mulder from Rabobank and Vincent Guyonnet. They will discuss how the European industry can reposition itself during a crisis.


Other sessions will provide content on various topics, such as insects as feed, dairy farming, food waste management, contamination prevention in feed supply, automation for fresh poultry packaging, feed extrusion technology for aquaculture, in-ovo sexing, pig gut health, poultry health and nutrition and feed efficiency.


"Jaarbeurs organises trade shows, conventions and other events in accordance with the strictest possible safety standards. said Heiko M. Stutzinger, chief operating officer of Jaarbeurs. "We are ready to welcome once again the world to the Netherlands for this exciting event, the mother-show of all VIV events worldwide."


Please check the official website ( of VIV Europe and book a free ticket via the registration page.


- VNU Europe

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