May 11, 2020

Aviagen Asia Pacific hosts webinar in support of regional industry during pandemic

To continue keeping in touch with customers even more closely than ever before amid the current global health challenge, Aviagen^® Asia Pacific leveraged technology to engage with more than 250 clients and allied industry representatives via a webinar to discuss the economic impact of COVID-19 on Asia's poultry industry. 

Aviagen Asia Pacific invited industry watchers Gordon Butland, director of G&S Agri Consultants; and Robert Claxton, meat director of consultant and market research firm Gira to give their unique insight on how the current coronavirus situation will affect the poultry industry in Asia, in both the shorter and longer terms.

Joining them was Rafael Monleon, business manager for Aviagen Asia Pacific, who set the stage by giving an overview of the COVID-19 background and an assessment of the situation in Asia. The event was led by Greg Hitt, regional technical manager for Aviagen Asia Pacific.

To encourage audience interaction, the webinar used a panel discussion that allowed attendees to send their questions in real time, as well as answer poll questions. Both interactive features demonstrated a high level of participation.

"In these extraordinary times, we must find creative ways to maintain a close connection with our customers and provide them with the highest possible level of service", remarked Monleon. "Our aim is to strengthen their success and create value by sharing the latest knowledge and market insights."

One highlight of the webinar was the presentation of "We are always here for you!", a video where members of Aviagen Asia Pacific showed personal appreciation to customers in their native languages. This message underscores the Aviagen team's commitment to support the industry, enabling producers to continue to provide their communities with a nutritious and affordable source of protein. (You can watch this video on the Aviagen Asia Pacific website and the Aviagen LinkedIn page.)

The team plans more webinars in the near future due to the positive responses from the attendees.

Registered attendees will have access to the presentations and a recording of the webinar. Those who did not originally register can watch the recording also on the Aviagen Asia Pacific website and the Aviagen LinkedIn page.

Aviagen^®, based in Huntsville, Alabama, USA, is a global poultry breeding company that develops pedigree lines for the production of commercial broiler chickens under the Arbor Acres^®, Indian River^®, and Ross^® brand names.