May 9, 2022

Innovad acquires feed flavour and fragrance developer Scentarom

 

Innovad Group announced that it has acquired Scentarom, an expert developer and manufacturer of feed flavours and fragrances, through its Innotek holding.

The acquisition is part of an ambitious growth strategy in sustainable and natural solutions that Innovad has developed over the past years.

Having been producing flavour from the start, Innovad considers the acquisition will strengthen its position as a primary producer by adding capacity to support its growth in the segments of feed palatability and essential oil products.

The combined effort of both Scentarom and Innovad will leverage technical expertise to create innovative solutions and services for customers worldwide, Innovad said.

Jan Van Biesen, founder of Scentarom, said: "Over the past 20 years, we have built Scentarom into a well-recognised expert in the field of feed flavours, food flavours, perfumery and fragrances. The loyal, long-standing clientele that we have gained over the years did not come from a marketing or commercial prospection effort but rather by word of mouth about the quality, integrity and dedication of our services and abilities in offering the highest flavour and fragrance standards. It was of paramount importance to hand the company to a group that would continue to invest, support and recognise the value of the Scentarom team, its expertise and its long-term partners and clientele.

"We are very excited about the future expansion this acquisition will bring to a larger clientele globally."

Ben Letor, chief executive officer of Innovad, said: "Scentarom has an impressive quality track record, independent mindset and outstanding know-how for the development of flavours and fragrances. We were very impressed by the dedication of the team, their in-depth chemical analysis capabilities, their R&D and product development skills in both flavours and essential oils. It is exciting to be adding Scentarom's know-how as we continue to unleash our plan for further sustainable growth. We look forward to working together to develop Innovad Group into a global leader in palatability enhancers and specialised in-feed solutions."

Christophe Guilbert (Innovad Global Flavours) said:"Integrating Scentarom into Innovad Group will undoubtedly expand our scope of opportunities, bringing the flavour and fragrance technology to a much larger audience globally. The Innovad/Scentarom team of experts in feed flavours and fragrances – engaged daily in servicing the industry – will greatly contribute to continue developing the highest standard palatants with the best efficiency for the end-user."

- Innovad