May 6, 2020

Impossible Foods to sell flagship alternative meat burgers in Kroger

The company gains a foothold in a major United States supermarket chain, which would see its plant-based burgers sold in 17,000 Kroger stores in the country, reported Reuters.

The Impossible Foods patties will be sold in its stores and online to meet growing demand for vegan alternatives.

The new point of sale accounts for an 18-times increase in Impossible Foods' retail footprint in 2020. The company aims to expand its retail footprint by 50-times this year.

Its competitor Beyond Meat is already sold in 2,700 grocery stores in the United States.

Beef and pork producers including Tyson Foods Inc (TSN.N) have signaled disruptions to the U.S. food supply as they are forced to shut many meat plants to curb the rapid spread of the coronavirus.