May 4, 2022

 

GREENFEED Vietnam reaffirms growth with deal with French-owned poultry brand

Last month, Vietnam's leading agriculture-based company GREENFEED confirmed a major deal with French-owned poultry brand LeBoucher.

 

The milestone helps the company inch closer to its ambition to become one of the country's most diverse conglomerates.

 

A GREENFEED Vietnam representative said: "Over the past 19 years, we have worked hard to improve our products and expand our reach. Starting the journey as an animal feed manufacturer, we now have deep expertise and a diversified business portfolio in various sectors such as feed, farm, food, technology and so on.

 

"...we want to take what we are really good at to the next level in order to innovate and create even more value for our customers and the society."

 

In March, the company officially completed all due process to acquire the business and trademark of LeBoucher, the chicken brand of Alain Glon Holding PTE. LTD (AGH) in Vietnam. The acquisition is a strategic move of GREENFEED to rapidly add a chicken chain to its current 'from-farm-to-table' product ecosystem. LeBoucher will become the fifth in GREENFEED Vietnam's growing portfolio of food brands, reaffirming its commitment to develop and expand a protein-based product portfolio in order to meet the demand for safe and high-quality food of Vietnamese consumers.

 

"We believe GREENFEED will enhance the brand even further based on the commitment to quality that we set out and LeBoucher will reach further to many more consumers," said Glon Benoit Alain, managing director of AGH.

 

Established in 2003, GREENFEED owns an integrated food chain with the mission to build quality and trusted brands that relentlessly innovate and create sustainable values for customers and society.

 

GREENFEED offers numerous animal feed brands, whose quality are verified by ISO 22000, HACCP, GLOBAL GAP and BAP, along with exclusive international-standard animal breeds.

 

The company was ranked as a top 100 global feed company (by Feed International magazine), a top 50 brand in 2020 (Forbes Vietnam) and one of Vietnam's 100 largest enterprises (VNR 500).

 

- GREENFEED Vietnam