May 3, 2017
AB Vista appoints new business manager for EMEA
AB Vista has appointed Fernando Garcilopez as business manager for Spain, Portugal and Italy.
Garcilopez comes with more than 15 years' experience in the feed additives commercial and technical area, having worked with some of the key players in the animal nutrition industry.
His product portfolio will include Quantum Blue phytase and Econase XT xylanase for the monogastric industry, as well as AB Vista's growing ruminant product portfolio.
Juan Ignacio Fernández, AB Vista's sales director for West and South Europe, says a key part of Fernando's role will be providing technical support and advice to distributors and customers in his area.
“Advances in enzymes, and technologies such as Near Infrared Reflectance (NIR) spectroscopy, enable customers to optimise their feed quality and improve profitability. Fernando is a key part of our team conveying that message and working with customers in helping them to better understand the ingredient quality and the application of AB Vista products and services,” Fernández adds.
Garcilopez graduated from the Universidad Politécnica of Madrid, where he specialised in animal nutrition and production. He is also a qualified agricultural engineer.
Ari Kiviniemi, AB Vista's global sales director, says the new appointment will benefit European customers who are looking to improve margins and animal performance while facing significant challenges.
“The appointment of experts who understand our customers' needs is particularly valuable in constantly changing environments and mature markets like Spain, Italy and Portugal,” he comments.