April 27, 2022

AB Agri accelerates plans for global growth in dairy with new senior appointment

AB Agri has appointed Dr. Michael de Veth as head of dairy innovation – a new role designed to support AB Agri's growth plans across the global dairy sector.

Dr. de Veth joined the AB Agri Innovation Lab, reporting to AB Agri's innovation director, Dr. Helen Masey O'Neill. He will also work closely with strategic marketing director Ricardo Daura on AB Agri's ambitious dairy strategy, specifically identifying and developing innovation for the key components of the company's service and technology dairy portfolio. 

Dr. de Veth has worked in various global business and research management roles that have developed innovative products and services. His scientific background is in animal nutrition and physiology, and he currently serves on the editorial board of the Journal of Dairy Science. 

Daura said: "Our goal is to serve progressive dairy farmers across the world in novel and increasingly valuable ways which will see us connect technology, expertise and nutritional solutions.

"Michael's knowledge, experience and leadership will be invaluable in achieving this, and we are glad to have him on our team."

O'Neill added: "Michael's appointment is pivotal for our work in dairy. His considerable commercial and academic expertise add huge value to our talented and committed team and will allow us to better serve existing customers and expand our customer base further still."

Dr. de Veth said: "AB Agri and its family of businesses are renowned for innovation and deep technical expertise. The opportunity is there for us to be world leaders in the global dairy sector, and I am excited to be working alongside the experienced and dedicated colleagues within AB Agri."

- AB Agri