April 26, 2021

 

Aviagen launches "Committed to Breeding Sustainability" presentation

  

 

Aviagen is committed to balanced, sustainable breeding and working toward the United Nations' Sustainable Development Goals (SDGs) – the blueprint for a healthy, safe present and future for people and the planet, the company said.

 

In a newly-released interactive presentation, Aviagen illustrates the synergy between its Top 5 Commitments and the five United Nations' Sustainable Development Goals (SDGs) prioritised by the International Poultry Council (IPC). 

 

Aviagen's value of "Breeding Sustainability" reflects its mission to help customers feed their communities with healthy poultry meat in a responsible way that promotes the success of producers, while lessening the environmental impact of meat production.

 

The presentation shows audiences how Aviagen puts the five SDGs chosen by the IPC into practice by zooming in on each of its Top 5 Commitments: 

 

- Health, food safety and food security:  Aviagen is committed to ensuring a safe and secure supply of healthy birds to help feed a growing population, thus reducing hunger and improving the well-being and prosperity of people around the world.

 

- Biodiversity: Aviagen provides a sustainable supply of breeding stock from parallel pedigree programmes with large diverse gene pools.

 

- Balanced breeding programmes: Responsible, balanced breeding strengthens bird health, welfare, efficiency and performance, Aviagen said.

 

- Importance of management and stockmanship: Aviagen works side-by-side with customers, sharing the latest best management practices to help them get the best from their birds.

 

- Transparency, communication and engagement: Members of the global food supply chain cooperate and collaborate to put sustainability into practice and attract the next generation of poultry industry players.

 

Throughout "Committed to Breeding Sustainability", illustrations, interactive elements and selectable icons will enable the reader to delve deeper into Aviagen's Top 5 Commitments and SDGs and find out how Aviagen demonstrates them.

 

The document will be available in a number of translated languages.  

 

"Aviagen and the IPC share a commitment to breeding welfare and sustainability, and the SDGs identified by the IPC are integral to our Top 5 corporate commitments. By fulfilling these commitments, we join the UN in their mission to create a better and brighter future for all," said Aviagen CEO Jan Henriksen.

 

Anne-Marie Neeteson, vice president of welfare and compliance at Aviagen Group, said: "Our Top 5 Commitments go hand-in-hand with the three pillars of sustainability. They play a part in eliminating hunger and thus promoting global health and well-being (social pillar), advance the success of producers (economic pillar) and preserve the planet for future generations (environmental pillar)."