April 23, 2020
Lidl Ireland, Liffey Meats secures EUR14-million beef export deal
Despite the ongoing challenges of COVID19 and the uncertainty Brexit brings to the agricultural sector, Lidl Ireland and Liffey Meats have secured a EUR14-million export deal, an increase of 20% over 2019 figures.
The deal will see 17 fresh and frozen exported which will include a quarter of a million burgers to 3,200 stores across Germany along with two planned promotions for US stores this summer.
Highlights include a quarter of a million burgers to 3,200 stores across Germany along with two planned promotions for US stores this summer.
"Lidl Ireland has always been a significant exporter of Irish food and drink and a committed stakeholder in the Irish food industry," said Tara McCarthy, CEO of Bord Bia. "This is an exceptionally challenging time for Irish suppliers and Irish farmers, so I am pleased to see Lidl's tangible efforts to support the Irish beef industry." McCarthy also acknowledged it was a "particularly challenging time" for Irish farmers.
Ciaran Byrne of Liffey Meats also said their partnership with Lidl has allowed Liffey Meats "to develop our business significantly over the past number of years, and this opportunity to leverage new international markets is a game-changer for our business."