April 12, 2021

Zinpro celebrates 50th anniversary with performance-driven focus for future

Zinpro Corporation has commemorated its 50th year of business with a bold rebrand that represents its passion and commitment for the future, "Advancing Performance Together™".

"For the past 50 years, customers have relied on Zinpro to continually develop trace mineral products to help improve animal health and performance," said Rob Sheffer, president and CEO of Zinpro. "With a new brand identity that reflects our comprehensive, solutions-based approach, Zinpro is determined to remain the industry leader for the next 50 years. We are a performance company working side-by-side with our customers and partners to achieve better outcomes for animals and people."

Founded in 1971 by Dean Anderson as a small organic trace mineral company, Zinpro has grown into a leading global animal nutrition solution provider for ruminants, poultry, swine, equine, aquaculture and companion animals. In celebration of this milestone, Zinpro had invited producers and consumers alike to learn more about how trace mineral nutrition improves the lives of both animals and people. In late-March, the company revealed its new brand identity and website to introduce this bolder approach to animal nutrition solutions.

"50 years is a remarkable achievement," said Sheffer. "From humble beginnings, Zinpro has grown into the company we are today through scientific discovery to develop our products and continually advance our industry. This commitment to proven, tested solutions has helped us build trust with customers across the globe."

Today, the family-owned company employs a team of world class animal scientists, has 11 regional offices worldwide and sells its products in more than 70 countries.

Zinpro's team of experts helps producers with everyday animal health challenges including lameness prevention and inflammation management, while improving lifetime performance and productivity. Now, the company is bringing this same approach to trace mineral nutrition for people through Mend + Defend, its line of premium nutritional supplements designed for people looking for gut health and immunity solutions.

A key differentiator, Zinpro's performance minerals utilise a unique pathway for absorption - the amino acid transporter – allowing for exceptional uptake. This discovery - and subsequent peer-reviewed research across species - was foundational to the company's hard-fought success and continues to create new, innovative solutions.

- Zinpro