April 9, 2019

Cobb enjoys business opportunities at VIV Asia 2019


Cobb-Vantress had a large presence at this year's VIV Asia show in Thailand, with its leaders saying that they were focused on expanding the company's footprint in the Asia Pacific region.

Asia-Pacific is considered to be the world's largest poultry market in terms of tonnes of chicken meat produced annually. "Asia is the growth engine for the poultry industry. As Cobb continues to grow business here, industry events allow us to engage in a two-way dialogue with potential and existing customers," said Joel Sappenfield, president of Cobb-Vantress.

During the event, the company's highly specialised technical support teams educated attendees about flock best practices and gave advice about maximising the genetic potential of Cobb birds. Additionally, Cobb shared details about its activity in Asia-Pacific, including the recent opening of Cobb New Zealand, which will serve as the new supply hub for Cobb's product distribution in the region.

"We were pleased to see many old friends at VIV Asia 2019," said Fred Kao, general manager of Cobb Asia. "We also enjoyed making many new relationships at the show and we look forward to strengthening the ties we built with our customers at the show."

- Cobb