April 9, 2018
Aviagen organises Brazil visit to promote knowledge exchange and networking
Building customer relationships and sharing knowledge on a global and local scale is an Aviagen® core principle; with that aim in mind, a visit by Belgian industry professionals to Brazil was organised, the company said.
Aviagen EPI and Belgabroed, a major Ross® 308 and Rowan Range® customer based in Belgium, visited Aviagen Latin America to explore Brazil's growing poultry market.
The experience enabled delegates to understand the industry's operational and market strengths. As Brazil is a relatively unexplored commercial focus for Aviagen EPI's Belgian guests, the trip focused on information-sharing, best practices and production processes, while also providing an excellent opportunity for European delegates to network with their Brazilian counterparts.
The delegates were accompanied by Patrick Claeys, Aviagen president for Europe; Frederiek Claeys, Aviagen EPI's project manager; Henk Steenblik, Aviagen EPI's sales manager; and Kris Van Daele, Aviagen EPI's regional technical manager.
During their trip, the delegation came to understand how Aviagen Latin America operates within the Brazilian broiler industry. The group enjoyed presentations from Ivan Lauandos, president of Aviagen Latin America; Marilia Rangel, executive secretary of the International Poultry Council (IPC) and Anselmo Micheletti, technical manager of Aviagen Latin America.
The delegation also visited broiler and PS farms, a slaughterhouse and a feed mill, thus gaining invaluable hands-on information about Brazilian broiler operations. In addition, discussions with hatchery and technical managers proved to be very useful.
Ivan Lauandos, president of Aviagen Latin America, recalled the success of the trip, especially in terms of sharing vital information.
"We always enjoy receiving visiting groups," he said, "...this visit was particularly successful, due to the delegates' extensive poultry knowledge and their enthusiastic interest in Brazilian broiler operations."
