April 8, 2024

Agrifirm announces appointment of new managing director of Asia

Royal Agrifirm Group has announced the appointment of Doris Yu as managing director of Asia.

Yu has more than 20 years of experience in the food and agriculture industry and will be responsible for overseeing Agrifirm's business in the Asia region. She joined Agrifirm on March 25.

Yu held leadership positions at global companies such as Cargill and Royal DSM. Most recently, she served as senior vice president and general manager at Yara International. With a proven track record of strategic leadership and business development, she is positioned to lead Agrifirm's team in further advancing the company's strategy and growth initiatives in Asia, Agrifirm said.

Commenting on Yu's appointment, Jolanda van Haarlem, group director (specialties) and global strategy director at Royal Agrifirm Group, said: "We are pleased to welcome Doris to Agrifirm as the new managing director of Asia. With her wealth of experience and leadership qualities, we look forward to her contributions to our ongoing efforts in the region."

"I am honored to be joining Agrifirm. I look forward to collaborating with the team to drive forward our strategic objectives and deliver value to our customers and stakeholders," Yu said.

The appointment of Yu comes as Jeroen Jeuken, managing director of Asia, prepares to pursue other opportunities after nearly a decade of dedicated and committed service at Agrifirm.

Under Jeuken's leadership, Agrifirm's activities in the Asian region have achieved significant milestones in business development and growth, setting the foundation for further progress. Jeuken has played a pivotal role in navigating Agrifirm through significant challenges in Asia, including the complexities posed by the COVID-19 pandemic and the African swine fever outbreak.

To ensure a seamless transition, Jeuken and Yu will work together in the coming period to facilitate a smooth handover process for Agrifirm's customers and stakeholders.

- Agrifirm