April 4, 2014

Jack Link's, whose mission is to be the number one provider of branded meat snacks throughout the world, has completed the acquisition of Unilever meat snacks, which are primarily sold under the BiFi brand (Germany, Benelux, Austria and Switzerland) and the Peperami brand (UK and Ireland).

Terms of the deal were not disclosed. The transaction also includes the manufacturing facility in Ansbach, Germany.

"Jack Link's mission is to be the number one provider of branded meat snacks throughout the world," said Troy Link, chief executive officer of Jack Link's Beef Jerky. "This is an important step in delivering on that mission and we are excited to welcome the BiFi and Peperami brands into the family. These brands continue to drive growth in meat snacks in their respective territories and we look forward to working with all of our team members and retail partners to continue that success."

"Bifi and Peperami are two iconic local brands. As we continue to sharpen our portfolio to deliver sustainable growth for Unilever, we believe that the potential of these two brands can now be more fully realised with Jack Link's," Jan Zijderveld, Unilever Europe president.