April 3, 2024

 

Mitsui to invest in major Indian broiler producer

 

 

Mitsui & Co., Ltd. has decided to invest in Sneha Farms Pvt. Ltd., one of India's leading broiler producers, the organisation announced on March 27.

 

Following the investment, Sneha will become an associated company of Mitsui.

 

Sneha is a chicken supplier based in Hyderabad, the capital city of the Indian state of Telangana. Its integrated operations encompass feed manufacturing, broiler production, meat processing and packing, transportation and retail. It is one of India's leading companies in terms of production volume.

 

Through its collaboration with Mitsui, Sneha aims to expand its share in the Indian market and plans to double its production over the next five years.

 

Furthermore, the company is aiming for full-scale entry into the market for high added-value food products, such as frozen and chilled ready-to-eat meals.

 

Mitsui will continue to contribute to the stable supply of chicken and other sources of protein, for which demand is expected to grow.

 

For many years, Mitsui has been building an integrated chicken production business, especially in the Japanese market, through its group companies, including its subsidiary Prifoods Co., Ltd. Using knowledge accumulated through its activities in Japan, Mitsui is also expanding its overseas business.

 

The organisation invested in Zalar Holding SA, the biggest broiler business in Morocco and Senegal, in 2018, and invested in Wadi Poultry SAE, Egypt's biggest broiler producer, in 2024.

 

Meanwhile in the marine products segment, Mitsui is strengthening farming and processing of shrimp, which offer high protein and low fat with a short production cycle.

 

In 2019, Mitusi invested in Vietnam's Minh Phu Seafood Joint Stock Company, the world's biggest shrimp producer and processor. It also invested in Industrial Pesquera Santa Priscila, the world's largest shrimp farming company, in 2024.

 

Mitsui has identified "Wellness Ecosystem Creation" as one of its key strategic initiatives in its Medium-term Management Plan 2026. By supplying healthy food, Mitsui endeavors to contribute to the quality improvement of today's increasingly diverse consumer lifestyles.

 

Through its investment in Sneha, Mitsui aims to expand the added value of its food and nutrition business cluster, and enhance health and well-being through food.

- Mitsui