March 29, 2011

Pancosma unveils new corporate strategy and identity

Pancosma SA, a swiss additive manufacturer, organised a press conference for its distributors and partners on March 12 at Pathumwan Princess Hotel  in Bangkok, Thailand, whereby D.Kofel, Pancosma CEO, unveiled the new corporate strategy and identity.

Commenting on the new strategic issues, Kofel said, "For many years, the inspired undertakings by Pancosma's R&D department and the company's basic research projects have resulted in radical changes in animal nutrition thinking worldwide. It became logical and necessary to change our strategy in order to better reflect the innovation put into our product formulation and services."

Pancosma argues that the originality of its strategy comes from the fact that the new focus will be done on multi-disciplinary gut science such as immunology, microbiology and neurology thanks to an important research network.

"It was also necessary to put the new company reality in line with a new communication policy and a fully renewed image. Replacing 'Caring Quality Nutrition', a slogan used by the company since 2005, Pancosma unveiled its new slogan "Just Makes Sense".

The slogan is seen to more appropriately highlight Pancosma's new corporate strategy and place its products at the heart of concerns while valuing the company's history. This new slogan is naturally joined by a new logo and a new website to come in May 2011.

Following the announcement of the new strategy and new identity, F.Gautier, Pancosma sales director, introduced the concrete results of this important breakthrough with a technical presentation of the effects SUCRAM, XTRACT and TAKTIK X-IN on the gut.

In order to spread the message, Pancosma will organise other press conferences, especially at the China Feed Expo (Nanchang ,CHINA) , on April 2011, the famous ADSA National meeting (USA, New Orleans) on  July 2011 and during the famous European event called SPACE (FRANCE, Rennes) on September 2011.