March 22, 2018

Ajinomoto subsidiary renamed to maintain brand consistency in North America


As part of Ajinomoto's efforts to launch its global brand logo and rebrand its companies, its affiliate, Ajinomoto Heartland, will be renamed as Ajinomoto Animal Nutrition North America, Inc. starting from April this year.


The rebranding is to maintain brand consistency in North American and will make it easier for the nature of the business to be understood.

The name change is also not expected to elicit any legal consequences or disrupt current contracts with Ajinomoto Heartland.