March 19, 2014

The Brazilian Poultry Union (UBABEF) has announced that Pakistan could start buying Brazilian chicken meat and has welcomed the Pakistani government announcement as a 'major breakthrough' for Brazil's poultry industry.

Pakistan's 95% Muslim population will mean a big demand for Halal meat, something UBABEF President Francisco Turra said is within Brazil's capabilities.

He described the current 4.5 kilogrammes per person per year as 'pretty low' and hoped that Brazil can boost demand.

Opening Pakistan's doors was the number one goal for 2014, he added.

UBABEF efforts will focus on tailoring product for local demand in the weeks ahead. Turra said talking to Pakistan's leading poultry producers will be important to any fact finding efforts.