March 18, 2016
US chicken council releases labelling glossary for consumers
The US National Chicken Council (NCC) has released a new resource to help clarify chicken labeling terms on the heels of new national survey findings showing that nearly two-thirds (62%) of consumers find chicken labels and packaging to be confusing.
The chicken labelling glossary provides fact-based descriptions to a comprehensive set of terms often found on chicken packages on store shelves. Consumers will gain a better understanding on terms related to type of bird, what chickens are fed, and the types of housing chickens are raised in, among others--empowering them to make informed, fact-based purchasing decisions.
"We believe in giving the consumer choices in the type of chicken they want," said NCC spokesman Tom Super. "However, what this research shows is that the terms used for those choices can be confusing. This glossary addresses that confusion and arms the consumers with the information they need to continue choosing safe, affordable and healthy chicken."
Earlier the US Poultry & Egg Association released a video that examines the various poultry packaging labels. The video also provides some clarity about the labelling of fresh and frozen chicken products and reassures consumers that American poultry products are among the safest and healthiest foods in the world.
The glossary can be found on NCC's Chicken Check In website (www.chickencheck.in), which invites Americans to learn more about how the chicken they purchase and feed their families is raised. Chicken Check In provides consumers with the opportunity to get a close look at how chickens are raised, from the farm to grocery store shelves.