March 16, 2023


Aviagen connects with Asia Pacific customers at VIV Asia 2023




Team Aviagen® Asia Pacific finally met face-to-face with customers and poultry industry stakeholders once again during VIV Asia 2023 in Bangkok, Thailand, since the pandemic started a few years earlier.


At the event, the Aviagen Asia Pacific team, specialists and poultry producers discussed ways to best strengthen the health, welfare and performance of the company's Arbor Acres® Indian River® and Ross® birds. By providing a range of breeds that thrive in varying climate and growing conditions and meet a spectrum of consumer needs, the company has enabled customers to offer the right bird for the right market, Aviagen said.


Another topic of interest was Aviagen's commitment to breeding for welfare and sustainability. Owing to balanced selection, Arbor Acres, Indian River and Ross birds have strong health, welfare and feed efficiency – the driver of sustainability.


At the same time, these birds excel in breeder and broiler performance traits such as livability, healthy growth rate, meat yield and high chick and egg numbers. These balanced qualities combine to promote the economic success of Asian poultry producers, improving their ability to feed local communities with a nutritious source of protein, while protecting the planet.


At a special seminar series on March 9, Aviagen Arbor Acres, Indian River and Ross specialists presented the latest advice to help poultry growers get the best from their birds and their businesses.


Leveraging Aviagen broiler nutrition specifications to save on feed cost, while improving health and performance; male management for high fertility; disease control; and Aviagen's new Remote Customer Service technology were among the topics explored by nutritionists, incubationists and customer service managers.


"It was a delight to reconnect with our customers and guests at VIV Asia," said Greg Hitt, regional technical manager of Aviagen Asia. "We appreciate this and every opportunity to strengthen our common bonds and share innovations, ideas and knowledge to benefit the industry."


"The Aviagen Asia Pacific team had a fruitful and enjoyable experience at VIV Asia 2023," said Rafael Monleon, business manager of Aviagen Asia Pacific. "We would like to thank everyone who stopped by our booth to say hello and discuss how we can better serve the industry and support our customers in their mission to supply their growing communities with healthy, sustainable and affordable chicken meat."

- Aviagen

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