March 13, 2023


VIV Asia 2023: A resounding success underpinning leading market position




VIV Asia 2023, which was held on March 8-10 in Bangkok, Thailand, concluded successfully, as a robust platform for B2B international business.


Over three days, the show facilitated face-to-face interactions, networking, knowledge-sharing and a lively marketplace. With 47,527 visitors from 112 countries, the event maintained its stable attendance and even slightly exceeded the previous edition.


Despite the global circumstances and the past three long years of COVID-19 restrictions, the show's international appeal for the feed-to-food industry remained evident, confirming its significance as a world expo.


With more than 31,544sqm of exhibiting space, VIV Asia featured more than 1,186 exhibitors from 57 countries, representing five continents and showcasing the latest developments in their respective sectors at Thailand's IMPACT exhibition center.  


In addition, VIV Asia was co-located with Meat Pro Asia, the premier trade platform for processing and packaging solution in the meat industry. This represents another significant milestone in the VIV global series of events.


"VIV Asia is the first VIV show in 2023 and it represents – and rightfully so - our goal to connect the markets, and enhance industry trade both locally and globally," said Birgit Horn, managing director of VIV Worldwide, during the event.  


"It's always pleasing when a new trade fair is warmly received, and this was certainly the case with this first edition of Meat Pro Asia," said Richard Li, executive director of Messe Frankfurt (HK) Ltd. "More importantly, however, it was encouraging to see a high number of energetic business discussions taking place throughout the fairground. From the feedback, we've received, it's clear that holding these two fairs concurently is popular among buyers and exhibitors alike – it consolidates so many resources together in one place. I think everybody will conclude that Meat Pro Asia is a valuable new addition to the trade fair calendar in Southeast Asia."


VIV Asia serves as the primary platform for sector leaders in Asia to showcase their latest developments. This year's innovations spanned a wide range of topics, including safe and effective farming automation tools, ingenious medical and medicinal products, and efficient broiler house control systems.


Other innovation-related events included a regional seminar on Innovations in Good Farming led by by the Federation of Asian Veterinary Association, as well as a seminar presented by Tony Hunter of Future Cubed on new technologies for a future sustainable and equitable global food system. "We need to reimagine the food system using the new technology. The industry needs to think about this issue as they are in the business of supplying food. VIV Asia and Meat Pro Asia is a really great place to gather new information on this new and important topic. I am very impressed with the show," said Hunter.


Knowledge-stacked programmes were a major highlight at the event.  With more than 120 sessions spread over four days, attendees could gain an all-round understanding on industry insights, technologies and best practices.


The day before the show, the  Aquatic Asia Conference organised by International Aquafeed of Perendale Publications and VIV, featured a variety of industry experts with captivating presentations on the latest in fish and shrimp nutrition.


On the first of the show, the Asian Inspiration brought together key speakers that discussed the latest on local and sustainable farming based on the Netherlands model.


VIV Asia will return on March 12-14, 2025, carrying on the tradition of providing a premier platform for the animal protein industry to connect, learn and innovate.



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