Victoria, Australia beef producers recognised for delivering superior quality beef

 

 

Beef producers in Victoria, Australia, who consistently deliver beef of superior eating quality, were recognised at the 2022 Meat Standards Australia (MSA) Excellence in Eating Quality Awards at Wodonga.

 

Hosted by Meat & Livestock Australia (MLA), the awards recognise beef producers, who have achieved outstanding compliance rates to MSA specifications, as well as high eating quality performance as represented by MSA Index results for MSA graded cattle during the 2019-20 and 2020-21 financial years.

 

MSA was developed by the Australian red meat industry to improve the consistency of eating quality of beef and sheepmeat. The system is based on almost 1.2 million taste tests by more than 171,000 consumers from 11 countries and takes into account all factors that affect eating quality from the paddock to plate.

 

RM Gillett & Co Pty Ltd, Jalna Feedlot, Anakie, was awarded "Most Outstanding MSA Feedlot" in Victoria. During 2019-21, 34.8% of all cattle consigned to MSA from Victoria were classified as grainfed.

 

Cattle from feedlots accredited under the National Feedlot Accreditation Scheme (NFAS) and that were eligible for Australian Grainfed Standards were included in this award category.

 

Craig and Isla Delmenico, Delco Farm Pty Ltd, Ultima, won "Most Outstanding MSA Beef Producer (Band 1)", which recognises producers turning off large MSA consignment volumes from any non-feedlot operation.

 

Murray and Heather Stoney, Modewarre, won "Most Outstanding MSA Beef Producer (Band 2)", which recognises producers turning off smaller MSA consignment volumes from any non-feedlot accredited operation.

 

York Bay, Gunbower, won the MSA Progress Award for showing the greatest improvement across all feed types in their MSA results since the last awards series in 2019.

 

A new award was also presented this year for the highest scoring MSA Index for a carcass in each state. The Champion MSA Index Carcase for Victoria was won by Harmony Operations Australia, Dimboola Feedlot, Gerang Gerang.

 

"This year's Victorian winners won their respective awards from a field comprising more than 2,600 MSA-registered producers in Victoria who consigned cattle to the programme in 2019-21," MSA programme manager Dr. David Packer said.

 

"More than 758,000 MSA cattle were consigned from Victoria in 2019-21, representing 11% of all MSA graded cattle in Australia.

 

"Throughout Australia, more than 15,000 MSA-registered producers consigned over 7.1 million cattle to the MSA programme during the 2019-21 period."

 

Dr. Packer said the achievements of MSA-registered producers in Victoria reflected the ongoing improvements they are making to raise the eating quality of their cattle, boost the value of the beef industry, and ultimately meet consumer expectations.

 

"The online myMSA portal is one of the tools available to MSA registered producers to continually improve the performance of their cattle," Dr. Packer added.

 

"Using carcass feedback, the myMSA portal allows producers to comprehensively benchmark the performance of their herd against the regional, state and national average, and by selecting for different production groups and carcase traits, such as feed type, hormonal growth promotant (HGP) status, sex and ossification."
 

- Beef Central