February 23, 2012
Bayer to consolidate animal nutraceutical business in Asia with Dr. Eckel GmbH
At VICTAM Asia 2012, Bayer together with Dr. Eckel GmbH announced to further extend the efforts of establishing a high class animal nutraceutical-portfolio and customer services in Asia.
The umbrella incorporates two more technology platforms - Clariant (former Südchemie AG) and Agraquest Inc.
The newest product in the joint portfolio is Pecutrin, a feed additive from Dr. Eckel GmbH and was recently launched in India. Pecutrin is an innovative product which prevents common metabolic disorders in ruminants leading to better health and improved performance parameters.
To further diversify the portfolio in 2012, both companies actively progress nutraceutical business development of phytogenic and enhanced prebiotic brands.
Further products marketed in the field of high class feed additives comprise Baymix® Aqua 200 and Latibon® Plus ME from Dr. Eckel GmbH, Baymix® Grobig BS from AgraQuest, and a claim extension of TOXISORB® Premium from Clariant. The products launched in the region in 2011 develop well and are gaining importance in the market of animal nutraceuticals.
"We want to consolidate our activities in the feed additive business together with our partners under one umbrella. Our customers appreciate being offered different technologies from one provider, supplying the best solutions for their individual needs," states Rajesh Aggarwal, head of Region South East Asia from Bayer Animal Health. "We aim to be the customer's first choice in terms of high class feed additives."
"With Bayer as our strategic partner in Asia we aim to expand our position as provider of innovative solutions for the feed industry," says Andreas Lewke, director of the newly opened representative office of Dr. Eckel GmbH in Bangkok. "We will actively pursue the joint development of a range of new products to meet the specific demand of our Asian customers.
In cooperation with Bayer Technology Services, Bayer HealthCare was launched end of 2011 in Asia as a customer service pilot of the Bayer Quality Analyser, which operates the Bayer Microlabs to establish novel diagnostic standards in mycotoxin detection within feed raw material quality control.
