February 9, 2012

US egg processor first to abide by welfare standards

Eggology, an egg products company, has become the first Californian organisation of such to have 100% of their egg products made from Proposition 2 compliant eggs, and all of their cage-free products made from Certified Humane eggs. 

Proposition 2, passed by Californian authorities in 2008, mandates that all chickens must be raised outside of restrictive battery cages by 2015, while the Certified Humane seal assures customers that the product meets strict animal welfare standards, including space and air quality requirements, the restrictive use of sub-therapeutic antibiotics, and environmental enrichment such as perching and litter.

In January of this year, Eggology rolled out a refreshed brand identity with a bold standout packaging for improved visibility on the shelf and a more competitive price point structure.

"Since day one, Eggology has strived to be a pioneer in the egg whites business," says Tony Dryak, Chief Executive of Eggology, Inc. "Our products come from a family of small farms where we maintain the highest care and quality standards- so complying with Certified Humane standards and Prop 2 is high on our agenda. We're thrilled to be the first to receive certification, but really running a humane production is an ongoing day-in, day-out commitment to care."

Available in four sizes - 16 ounces, 32 ounces, 64 ounces and 128 ounces, Eggology's egg whites can be stored unopened in a refrigerator for up to two months.