February 9, 2009


Certified Angus Beef appoints new international director


Certified Angus Beef LLC announced it has appointed Geof Bednar as director of international sales for the US beef brand.


Bednar will oversee the brand's international initiatives and work with licensed partners in 39 countries.


He also will pursue an active role with the US Meat Export Federation to sustain continued cooperation in international programs.


Previously, Bednar focused on building the brand's partners and presence in Canada as an executive account manager.


He joined the company in 2005 after working for Michigan State University as a teaching and extension specialist in the beef cattle field.

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