February 7, 2013

As part of an overall healthy dietary pattern and now feature the signature Heart-Check mark, Sara Lee Premium Meats announced that its turkey, chicken and ham deli meats meet the American Heart Association criteria for heart-healthy foods, just in time for American Heart Month.

Additionally, Sara Lee Premium Meats has taken steps to further improve and build upon these product offerings as its sliced-to-order turkey, ham and chicken products now contain: no added hormones, zero grams trans fat, no Monosodium glutamate (MSG), no gluten, no fillers, and no artificial flavours.

Sara Lee Premium Meats has made all of these changes without sacrificing taste.

"In listening to our consumers, we know they are looking for great taste but also want to understand what goes into the products they are purchasing," said Joe O'Malley, director,Sara Lee Premium Meats. "With the recent steps we have taken to improve our deli meats, we are providing consumers with heart-healthy options that have the fresh, delicious flavour that they have come to expect and nothing more."

With these changes that will be rolling out over the next few weeks, Sara Lee Premium Meats unveils a new direction for the brand, including a new logo, packaging and point-of-sale materials on its sliced-to-order deli meats. The packaging highlights a redesigned, richer logo with a striking ribbon graphic wrapped around the product, a fresh take on the classic Sara Lee ribbon logo that was formerly on products. Sara Lee Premium Meats has also launched www.saraleedeli.com, where consumers can find detailed product information and search for great tasting recipes.

Sara Lee Premium turkey, ham and chicken sliced-to-order products are available in 29 varieties, including a line of full flavoured deli meats, such as Basil Pesto Chicken and Chipotle Seasoned Turkey Breast, for consumers looking to satisfy a richer palate. The average cost of Sara Lee Premium sliced-to-order deli meat is US$6.49-8.99 per pound, which varies by product and/or geographic region.

Sara Lee Premium Meats offers high quality and convenience through a portfolio of sliced-to-order and pre-sliced deli meats that simply taste great. Made with no fillers, Sara Lee Premium Meats are available in 29 sliced-to-order and 22 pre-sliced varieties, including lower sodium options, available behind the deli counter and in fresh re-sealable tubs in the deli section. Additionally, Sara Lee Premium sliced-to-order turkey, ham and chicken and lower sodium options feature the American Heart Association Heart-Check mark. The portfolio also includes a line of full-flavored deli meats for consumers looking to satisfy a richer palate as well as sliced-to-order and pre-sliced cheeses.