February 3, 2026

 

Marks & Spencer raises investment in UK chicken farming

 

 

UK retailer Marks & Spencer is increasing its investment in British chicken farming by a third to £36 million (US$45 million), driven by an increase in popularity of its Remarksable Value chicken range.

 

Products such as Oakham Gold chicken legs, drumsticks, and wings have seen sales jump by up to 21.4% year-on-year, the company noted.

 

This boost in poultry sales is part of a broader 20% growth across the retailer's value lines, including Remarksable Value, Dropped & Locked, and Bigger Pack, Better Value.

 

These ranges offer over 100 everyday staples, larger portions of family favourites, and price-locked essentials.

 

According to Marks & Spencer, the expansion requires bringing more Oakham Gold farms into operation and developing new breeding and rearing facilities.

 

The retailer remains the only one in the United Kingdom to sell 100% RSPCA Assured fresh chicken. Its exclusive Oakham Gold chicken range offers ranges that are slow-reared, fed a multigrain diet, and given 20% more space to roam, resulting in more succulent and flavourful meat.

 

The retailer is also a signatory of the Better Chicken Commitment.

 

This expansion aligns with Marks & Spencer's Plan A sustainability programme, which supports regenerative farming practices for improved soil health, biodiversity, and animal welfare.

 

The company continues to source 100% British produce for key categories, including chicken, beef, pork, and milk.

 

The increased flock size will raise the retailer's annual wheat requirements from 25,000 to 30,000 tonnes, which will be sourced from the Southwest of England and Scotland.

 

Alex Freudmann, managing director of M&S Food, said: "Our customers are increasingly looking for products that deliver great value without compromising on quality. By expanding our British farming commitments, we're supporting UK agriculture while meeting growing demand for high-quality, high-welfare food."

 

Kathryn Turner, director of product development at M&S Food, said: "As well as choosing value and higher welfare, customers are increasingly opting for more flavoursome, wholesome cuts.

 

"While chicken breasts have ruled for a generation, we are now seeing strong growth in thighs and drumsticks. Customers tell us they're doing more slow cooking, but also looking for the natural benefits of collagen, which is abundant in these cuts."

 

- ESM