February 2, 2011

On January 10, the newly appointed Novogen distributor Sinokrot Poultry Farms officially launched the NOVOgen WHITE in Jordan.

Owner and managing director of Sinokrot, Hani Sinokrot, opened this event at the Crowne Plaza hotel in Amman where over 100 guests from the industry and customers were present.

Sinokrot expressed his satisfaction to be able to offer the Jordan market an alternative layer breed that will suit the local needs very well.

Olivier Behaghel, business director of Novogen, presented an introduction to the Novogen company and its presence around the world. Mickaël Le Helloco, general manager of Novogen, explained in detail the direction of breeding, trial and field results of the Novogen products and its advantages and the key factors on how to achieve the best performances. Eng. Khamis Abu Shamsieh, sales manager at Sinokrot, addressed the most important points in Arabic. The event was followed by a buffet dinner for all guests.

The first NOVOgen WHITE commercial layers will be available in Jordan as of end February 2011.