February 1, 2008
Trouw Nutrition boosts personnel in Middle East
Press release
With effect from January 2008, Trouw Nutrition Hifeed B.V. has strengthened her presence in the Middle East by extending her sales team. In addition, feed industry and farms in the Middle East will be served with Trouw Nutrition's new Business-to-Business (B2B) and Business-to-Farm (B2F) product portfolios and services.
Dr Ashraf Farah |
Dr Ashraf Farah has been appointed as Vice President Middle East. He will be responsible for the Trouw Nutrition Business-to-Business (B2B) activities in the Middle East countries, focussing on Saudi, Syria, UAE, Israel, Lebanon, Cyprus, Jordan, Iran and Pakistan.
The B2B product portfolio for the region includes a broad product range of proven and consistent quality, including Premixes and Feed Additives like Fylax®, Fysal®, Selacid -Green Growth, Selko-pH, Optimin, Novasil Plus and Fibosel. Dr Farah will provide sales support for these products in other countries in the region as well. He holds a PhD in poultry diseases, and has a recognized experience in the poultry business. Dr Farah has worked for several multinational companies.His latest position was that of Managing Director Selko Mid-East, based in Cyprus, from where he will continue to work. |
Dr Farah reports to Mr Richard Maatman, General Manager of Trouw Nutrition Hifeed.
Mrs Nahed Farah has also joined Trouw Nutrition Hifeed from Selko B.V. to support in Customer Service, Marketing and Technical services for the entire Middle East area.
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Mr Roelof van de Fliert, area manager, will be responsible for the Trouw Nutrition Business-to-Farm (B2F) activities in the Middle East, focussing on the countries Yemen, Sudan, Iran, Kuwait, Jordan and Iraq.
Mr Van de Fliert will continue to report to Mr Maatman. |
Roelof van de Fliert |
