January 31, 2018

Trouw Nutrition to showcase latest innovations at IPPE 2018

Trouw Nutrition and its team of poultry experts will be present at this year's International Production & Processing Expo (IPPE; January 30-February 1) at Atlanta's Georgia World Congress Center in Georgia, US.

As part of its focus on innovation in the poultry business and "finding new ways of achieving improved feeding efficiency and enhanced performance and predictability", the company will showcase a range of novel solutions including: NutriOpt^®, a modular precision-feeding system; Optimin^®, organic trace minerals with a superior bond strength and pH stability, resulting in enhanced eggshell quality, laying rate and hatchability; and Maxcare Farm Minerals, easy-to-use products which are formulated to the needs and challenges of customers.

Trouw Nutrition would also like to familiarise visitors with its Nutrace^® quality strategy, which is based on the five standards of certified quality and safety, ingredients and suppliers assessment and management, monitoring and control, risk management, and tracking and tracing.

"Our aim is to help our customers restore the balance between feed costs, technical performance, economic performance and food safety, hence creating more value together," Trouw Nutrition said.

IPPE attendees can visit the company at booth C2853.