January 30, 2026

Annual profit of Cranswick expected to reach upper end of analysts' forecast

UK meat producer Cranswick on January 27 projected its annual profit to reach the upper end of analysts' forecast, helped by strong poultry pricing and robust Christmas trading across its Fresh Pork, Convenience and Gourmet festive ranges.

The company, which supplies pork, poultry and prepared foods to major UK retailers including Tesco, Sainsbury's, and M&S, has benefited from strong demand in fresh, premium and convenience categories.

Poultry revenue rose significantly compared with the previous year, helped by higher prices for fresh poultry following Cranswick's move to lower stocking density, with fewer birds kept in the same space, as part of its enhanced welfare standards.

Last year, the company introduced a multi-year animal welfare improvement plan after its pig operations came under scrutiny.

Analysts were expecting adjusted profit before tax between  £211.3 million (US$292.3 million) and £216 million (US$2298.8 million) for fiscal 2026, according to a company-compiled consensus.

- Reuters