January 29, 2020


Cobb-Vantress introduces Vantage™ Male broiler at IPPE



Cobb-Vantress Inc. introduced its first new male broiler since 2017 — the Vantage™ Male — at the 2020 International Production & Processing Expo (IPPE) in Atlanta on Tuesday, Jan. 28.


The world's oldest pedigree broiler breeder said Vantage is primarily designed to cross with the Cobb700™ female. The stature of the broiler is taller and delivers more robust legs. Field results have consistently shown decreased feed conversion and increased body weight gains for birds over 8.5 pounds.


"Cobb developed the Vantage male to be an outstanding performer in the big bird market", said Dr. Mark Cooper, managing director of global genetics at Cobb.


"We've taken into consideration ease of management and coupled that with market-leading growth rates and outstanding feed conversion ratios while keeping meat quality top of mind with this new release."


The Arkansas, USA-based company said Vantage male is easy to manage and has demonstrated hatch improvements. The Vantage matures faster than the CobbMV™ Male and exhibits a larger comb. They have similar meat quality performance, but the fillet dimensions of the Vantage, crossed with the Cobb700 female, lend themselves to prime cuts and less trim.


Moreover, while Cobb provides superior genetics, Dr. Aldo Rossi, vice president of research and development at Cobb, said the Vantage male provides "significant advantages in feed conversion, growth rate and livability at heavier weights".


"On top of that, we saw excellent results in breast yield and evisceration yield", he added.


"Our commitment to meat quality really shines through with the introduction of the Vantage male," Rossi stressed. "We're committed to starting at the beginning of the process and delivering better uniformity, less trim and more valuable yield".


The Vantage™ Male will hit the North American market this summer.


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