January 21, 2009


Poland eyes South Korea as new pork market


Poland is looking towards South Korea as a potential new market for its pork.


The Polish Chamber of Commerce will visit the Food Fare in Kintex held in Korea, in May with a hope of getting a share of the large Korean market for pork.


The director of the Korea-Poland Chamber of Commerce, Bozena Giacchini explained that Poland will heavily promote Polish pork throughout South Korea and in the US, with the EUR2.4 million (US$3.1 million) information campaign.


Polish Union of Producers and Employers of the Meat Industry president, Wislaw Rozanski explained that Polish pork differs from its competitors due to the way the animal is raised.


Giacchini added that polish animals are not injected with hormones or chemicals, which is very important especially when Korea usually go for all natural food.


Newspapers and television advertising will be used to promote the pork, as Poland tries to find new markets outside of Russian and the EU.

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