January 18, 2006

New strategies for UK pork industry

The British pork industry should target four specific areas if it wants to compete in the global market, according to the latest British Pig Executive (BPEX) publication Road to Recovery 2006-2009, which lays down the roadmap for the UK pig industry for the next three years, following on the plan launched in 2002.

The four key areas are improving animal health, reducing production costs, increasing public confidence and maximising the value of pork and pork products.

BPEX said these could be achieved through focussing on the premium meat market, marketing the benefits of British pork, more extensive research and other activities.

A plan has been drawn up to implement the strategy that is expected to cost GBP10.5 million (US$18.5 million) a year. About GBP7.3 million (US$12.9 million) a year will come from taxes and another GBP3.2 million (US$5.65million) from other sources such as the British government, the EU and the pork industry.

BPEX chairman Stewart Houston said the latest strategy is more focussed and targeted to improve returns for the industry while making maximum use of taxes collected.

The British pork industry has stabilised after several years in decline and the new strategy aims to help the industry meet the changing needs of the market.