January 16, 2010

Pfizer Poultry Health to unveil new portfolio at IPE

After acquiring Fort Dodge Animal Health last year, the International Poultry Expo (IPE) this January will provide Pfizer Poultry Health the first opportunity to unveil its new and expanded range of products for the poultry business.

The portfolios of the two companies fit well together, so the portfolio has been expanded without having to divest any major products, said Kirk Adams, group director of global marketing, new business and strategic planning for Pfizer Poultry Health.

IPE is our first opportunity to showcase the company's full range of products and services to the poultry industry, he said.

The acquisition of Fort Dodge Animal Health products also means that Pfizer Poultry Health can now offer nearly 90 different vaccines to the industry.

The expanded product is also one part of the new offering, said Adams.

The company team has also expanded, which can add value to customers' businesses that goes beyond the provision of products, he said.

The company also plans to increase its research and development expenditure and to expand some of its regional offices to give it greater international presence.