January 16, 2009

                                    
Teva-Off launches fresh poultry with double shelf life
                                             


Israeli-based Teva-Off has launched fresh poultry with an eight-day shelf life.

 

This surpasses all other fresh meat and poultry products available in the marketplace, as shelf-life of such products can only last a maximum of four days.

 

Teva-Off used proprietary packaging technology, Hera SLBâ„¢ (Shelf Life Booster) by Hefestus, Israel, for this dramatic paradigm shift in poultry shelf-life capacity.

 

A high-quality applications laboratory performed shelf-life tests on a daily basis over a period of several months and results showed Hefestus' advanced technology provided a maximum shelf life of 12 days or more for fresh poultry.

 

This new invention helps the producer and the retailer cut product cost and number of returns significantly as a result of improving processes in the supply chain.

 

Meat and poultry products are highly sensitive to oxidation and, more importantly, rapidly decompose and suffer damage through bacteria.

 

This breakthrough in protecting poultry product freshness and extending shelf life can influence the entire supply chain from manufacturer to consumer.

 

Short shelf life in meat and poultry products typically causes large amounts of returns and discards of expired products, while decreasing profit significantly.

 

Hefestus' chief executive officer, Oded Shtemer said SLBâ„¢ technology enables manufacturers to pack fresh meat and poultry with residual oxygen of less than 0.4 percent and extends shelf life up to 15 days in some cases.

 

The new technology can pack fresh products with modified atmosphere (MAP) technology at a rate of 1,200 units hourly.

 

Hefestus specializes in providing a wide variety of standard and custom-made machines, from manual to fully automatic lines, to meet the complex packaging requirements of processors and consumers.

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