January 15, 2014


Danone takes legal action against Fonterra

 
 

   

 

Following a recall of baby milk products by Fonterra in 2013, Danone SA announced that it is cutting ties with Fonterra Co-Operative Group Ltd, in the latest dispute between both companies.

 

Danone said that it will stop working with Fonterra unless it can secure better food-safety guarantees. It is also taking legal action via an international arbitration panel in Singapore and a high court in New Zealand after failing to reach a compensation agreement with Fonterra.

 

Fonterra said that it is confident with its position and will vigorously defend any proceedings. "Fonterra stands by its track record of having world-class food safety and quality standards, quality systems and robust testing regimes across all its manufacturing facilities," the company said. It also voiced disappointment that on-going commercial discussion had resulted in legal action.

 

Danone and Fonterra have been locked in a standoff over a food-safety scare which triggered a global recall of thousands of baby formula cans across Asia. This incident has affected New Zealand's reputation as a reliable source of food.

 

The Paris-based maker of Evian water and Activia yogurt is battling to win back market share in baby food, after Fonterra warned last August that some of its products might contain clostridium botulinum, which can cause botulism. While the food scare was later revealed to be a false alarm, Danone was hit hard by the incident as it relied heavily on Fonterra for the supply of baby formula in the rapidly growing and highly profitable Chinese market.

 

The recall added to a number of challenges Danone is already facing in China and prompted the company to issue a profit warning last October after third-quarter sales for its baby formula unit tumbled. Baby food is especially vulnerable to a loss of confidence, with parents reluctant to return to a brand perceived to be tainted.

 

Fonterra has denied any legal liability to Danone. Last year, it set aside US$14 million to cover costs related to the product recall for all eight companies affected by the warning. High Court documents confirm that Danone filed proceedings against Fonterra Co-operative Group.

 

The Fonterra cooperative controls one third of the world's dairy exports. Besides its ingredients in baby milk, cheeses and yogurts, Fonterra also sells its own Anchor brand.

 

Danone claims that its trust in Fonterra has been damaged. In a letter sent to Fonterra's CEO, Theo Spierings, in mid-December, Danone set a deadline of year-end to come up with a compensation proposal. The compensation is at an estimated US$475.4 million.

 

According to a Fonterra-sponsored investigation made public in October, the scare dates back to a routine inspection in February 2012 at a plant south of Auckland, in which a piece broken off from a flashlight went missing while the protein concentrate was produced.
 
Nearly a year later, tests at a Fonterra plant in Australia discovered high levels of bacteria in the milk product. Fearing that the process to fish out the bit of broken flashlight a year earlier might have introduced bacteria, Fonterra began tests in August 2013 and alerted customers to the potential problems.
 
By the end of August, further testing found no evidence of the dangerous bacteria. After securing approval from the New Zealand government, Fonterra issued an all clear.

 

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