January 3, 2020


Beef and pork sales drop in the UK in 2019: report


Meat-free alternatives saw a jump in sales in Britain by 18% in 2019 as 3.6 million less animals were consumed between January to May 2019, reported The Week UK.


According to analysis by the charity Veganuary, more than 800,000 people have switched to vegan or non-animal foods for at least one month in 2019, resulting in 3.6 million less animals eaten in the first half of last year. The research was commissioned from the Kantar consultancy.


The Kantar research found that 55% respondents stopped eating animal products for health reasons, with 49% citing animal welfare concerns and 30% wanting to protect the environment.


Another Nielsen research has discovered that red meat sales have dropped £185 million (~US$242 million; £1 = US$1.31), the highest among other product category in supermarkets. Sales of beef fell 4% and pork reported a 6.4% drop.


On the other hand, meat-free alternatives have seen increased sales and has the highest growth rate compared to all supermarket product categories, up 18% to £405 million (~US$535 million).


Mike Watkins, Nielsen head of retailer and business insight said consumers have become more health and environmentally conscious, as the past year has seen a boost in meat-free and "free-from" categories.


The British vegan market hit £1 billion (~US$1.31 billion) in 2019. Vegan Society commissioned surveys have found that there are 600,000 Britons identified as vegans.


Stuart Roberts, national farmers union vice chairman said the public has the right to decide their diet but is frustrated that people decide to consume a plant product over meat because it is more sustainable and healthier, when there are sustainable and less sustainable options for both meat and plants.


-      The Week UK